TUNA drifts between the sea and the city, a story about rhythm, humor, and color.

The collection introduces pink corduroy, soft, dense, and surreal, like a daydream pulled from the water.

Shot in Paris by Stas Kalashnikov, featuring artist Maksim Ekaterinovich, with music by Sphere Sound Studio.
A collection about finding beauty in absurdity and meaning in movement.

STREET LIZARD

A street lizard is a type of reptile that lives in the city. They use their surroundings to regulate their body temperature, such as basking in the sun to warm up or hiding underground to cool down. They are well adapted to the urban environment and feel at home in the concrete jungle.

This collection of pants is designed to blend in with the cityscape and reflect the lizard's natural habitat.

The campaign was shot in Tel Aviv by Emil Farber. The main hero is Emil Brukman, a dancer from Batsheva Dance Company.

GRANDPA

GRANDPA collection is inspired by vintage corduroy trousers. Corduroy pants, a timeless staple that never goes out of style, can be passed down through generations.

PANTALON design team imagined these pants as a valuable treasure, that could be discovered in a coveted chest years later and be handed down as a family heirloom.

The campaign was shot in New York, the city that combines the vintage feeling and actuality, where time has no limits.