GRANDPA collection is inspired by vintage corduroy trousers. Corduroy pants, a timeless staple that never goes out of style, can be passed down through generations.
PANTALON design team imagined these pants as a valuable treasure, that could be discovered in a coveted chest years later and be handed down as a family heirloom.
The campaign was shot in New York, the city that combines the vintage feeling and actuality, where time has no limits.