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GRANDPA

GRANDPA collection is inspired by vintage corduroy trousers. Corduroy pants, a timeless staple that never goes out of style, can be passed down through generations.

PANTALON design team imagined these pants as a valuable treasure, that could be discovered in a coveted chest years later and be handed down as a family heirloom.

The campaign was shot in New York, the city that combines the vintage feeling and actuality, where time has no limits.


Pantalon pants - lookbook
Pantalon pants - lookbook
Pantalon pants - lookbook
Pantalon pants - lookbook
Pantalon pants - lookbook
Pantalon pants - lookbook
Pantalon pants - lookbook
Pantalon pants - lookbook
THIS AIN’T CALIFORNIA. THESE ARE THE SUNNY PLAINS AND MOUNTAINS OF ARMENIA. THE CAPSULE COLLECTION WAS PRODUCED IN THE COUNTRY THAT BECAME A SOURCE OF INSPIRATION AND A MEANINGFUL PLACE FOR THE PANTALON TEAM. EXPLORING ARMENIA, WE GOT INSIGHTS FROM THE NATURE, GROOVE AND PEOPLE OF THE PLACE. THESE INSPIRATIONS ARE DECODED IN THE FABRICS, PRINTS AND COLORS.

THIS AIN‘T CALIFORNIA